Bias is bad. My prior post could be misconstrued as pejorative commentary, unfairly targeted at Tweetup, an innocuous, and free-of-charge, client application for users of the Twitter micro-blogging service. Twitter certainly is responsible for the silly avian-themed jargon that is steadily seeping into common vernacular, undermining my ability to sound impressive when pretentiously blathering away, as I’m doing right now. However, Idealab, the owners of the Tweetup social influence metric software did not create the Cult of the 140 Character communication standard.
Tweetup is actually one of many applications, services and bona fide products offered by holding entity Idealab. This Pasadena, California based company has a refreshingly original and diverse assortment of creative product offerings. In fact, Idealab is no parvenu, having existed as a going concern since the 1990’s, all the while fostering an impressive range of mostly feasible technical innovations.
I was quickly riveted by the Idealab site’s video demo of their TunnelHawk system. TunnelHawk’s design imperative is to mitigate retail store losses due to customer and employeee theft. To make clear that I am not predisposed against Idealab (in the aftermath of my earlier Tweetup monetization tirade), I am featuring a product video of IdeaLab’s clever response to supermarket petty theft, the robotically driven TunnelHawk supermarket checker.