A recent e-mail from a concerned subscriber sent to The Los Angeles Times:

Subject: Massacre at the copy desk? Quote: Briefs subheads will roll.

What happened here?

L.A. Times Page A22 before correction via copydesk dot org

The Los Angeles Times, Page A22

Some readers in The Times’ East zone … were startled to see ‘dummy’ headlines in the National Briefing column on Page A22. About 55,000 papers were printed before the error was discovered. Readers feared that all the copy editors had been laid off… the best e-mail was from a reader who wondered about the top brief, which is about Elena Kagan:

The headline said, “Briefs subhed large.” “What is this saying? That Elena Kagan wears large briefs?”

There was an error in sourcing the page in question. What was supposed to be an editorial for the Want Ad’s section was linked instead to National News Briefings. The photo explains the situation most eloquently. And Gerri Beremdzen, who wrote this Cautionary Tale from the Copydesk, Straight from Page A22, completely describes the humor and embarrassment of the situation.

Published in: on November 1, 2010 at 1:27 pm  Leave a Comment  

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